The Business of Yoga - Level II For experienced Full Time teachers

Clara explaining that wealth is just another form of Shakti to her a very young student. Photo by Martin Herrera

“Clara is a knowledgeable and effective teacher. This course is vital for anyone in the healing arts interested in making a conscious living doing what they love. It will help launch you into the next level of your business.”
Hala Khouri, M.A., Los Angeles, CA

This program is designed for teachers who are ready to work on the business aspects of their careers. What’s beyond teaching full time and paying bills? What inspires us to grow as a teacher and how can we use business as a sacred art of fulfilling one’s vision?

Demistifying ideas such as “if you’re spiritual you can’t be a businessperson” or “really good yoga teachers don’t need marketing”, business of yoga expert Clara Hori will encourage teachers to embrace the business side of their teaching and offer superlative tools and strategies to enable their growth.

Topics include:
• Using purpose and vision to guide your business. Creating meaningful business and personal goals.
• Finding the intersection between what you love, what you do well and what the world needs.
• Creating your own definition for success (better schedule, teaching more of what you really like, taking time off, continuous learning, having more money as means to do other things, etc.)
• Understanding Marketing as what enables you to be of service and upgrading your tools:
using an email blast tool for newsletters, improving your website, networking (including social networking sites), “guerilla marketing”, word of mouth, referral system.
• Preventing burnout.

Teaching methodologies will include lecture/theory (50%), group discussion (20%), hands-on work (30%).

Founder Bio:
Clara Hori - Following a successful 10-year career at Microsoft Corporation, Clara has worked to build bridges between the corporate world and Yoga. She is the creator of the Yogi Incubator, a Business and Marketing program that helps Yoga teachers thrive doing what they love. Clara is also the Managing Director of Balance Integration Corporation.
Clara teaches The Business of Yoga at Loyola Marymount University. She cites her teacher Rod Stryker as her endless source of inspiration and guidance.
The Yogi Incubator has been featured in Yoga Journal, Yogi Time and Natural Awakenings. Clara’s articles have been published in Yogi Times Business.

Recent Testimonials:
“Clara Hori made a subject I find quite dry into something with “rasa” and made it easier for me to contemplate the union of yoga and business. Thank you!” (Arun Deva Das)

“Great concept, definitely helped to integrate the ideals of yoga with the nitty gritty of manifesting it and earning a living.” (Steve B.)

Upcoming dates:
What: 5-hour workshop on The Business of Yoga with Clara Hori
Event Location: Fort Lauderdale FL
Date: Friday, 11/07/2008, from 12:30-5:30pm
Event Organizer: Red Pearl Yoga
Event Cost: $108, $90 in advance
To Register: www.redpearlyoga.com