Is teaching yoga a business?

Villa Serrana's sunrise, Uruguay, photo by Martin Herrera

"Happiness is not the ultimate goal. Living life with purpose is the ultimate goal."
Rod Stryker

I recently met a yoga teacher who was quite shocked when I told her that I helped yoga teachers with business and marketing skills. "Why would teachers need that? Teaching yoga is not a business."

Most people become yoga teachers because they feel drawn to it, because they feel it's their purpose. It's almost as if you can't help it. So calling it a business doesn't really feel appropriate. Yet, if that's how you are going to make a living, how should you call it?

And is business a bad word? Is it contradictory to passion, meaning and service? There are different ways of doing business, as there are different ways of doing anything. I believe in empowering yogis with business and marketing skills so that they can step up and embody A BETTER way of doing things.

If you are reading this blog, I imagine you are already open to this idea. So take advantage of the resources we offer, our teleclasses, trainings and articles, and let's move out into the world and make it happen.

To your thriving,
Clara