New Offering: The Business of Yoga Module for 200 hr Yoga Alliance Teachers Trainings

At the request of yoga studios offering Yoga Alliance Teachers Trainings we have developed a 5 hour workshop on the business aspects of teaching yoga.
It fits right into the Teaching Methodology category of the Yoga Alliance standards. Our goal is to encourage teachers to embrace the business side of their teaching and offer superlative tools and strategies to help them thrive, from day 1.
The program explores different ways to get started and gain experience. It emphasizes the importance of aligning action and purpose and it supports students in getting clarity on their unique talents and aspirations.

Here's the program outline.

1) Setting up the context: Purpose and Vision

• Teaching as dharma, teaching as business.
• Creating your own definition of success.
• Spontaneous specialization: What’s unique about you?
• Teaching Continuum – start where you are: Getting started -> Part-time teaching -> Full-time teaching -> Beyond full-time teaching.

2) Getting Started and Navigating choices

• Phase 1: the whatever, whenever and wherever period.
• Phase 2: becoming the teacher you are meant to be.

3) Practical Aspects: Getting the word out

• “True to self-promotion”. New ways of looking at marketing.
• Great beginnings: first business card, website and newsletter.
• Networking and “guerilla” marketing.

4) Practical Aspects: Finances

• Safety net: Liability insurance, health insurance, emergency fund.
• Taxes and Bookkeeping basics.
• The Yoga of Wealth.
• Support Network: Who needs a CPA and attorney?

5) Preventing burn-out

• Self-care: practicing, recharging, community.
• Mentorship and continuous education.
• Prioritizing and creating boundaries.