Is teaching yoga a business?

Villa Serrana's sunrise, Uruguay, photo by Martin Herrera

"Happiness is not the ultimate goal. Living life with purpose is the ultimate goal."
Rod Stryker

I recently met a yoga teacher who was quite shocked when I told her that I helped yoga teachers with business and marketing skills. "Why would teachers need that? Teaching yoga is not a business."

Most people become yoga teachers because they feel drawn to it, because they feel it's their purpose. It's almost as if you can't help it. So calling it a business doesn't really feel appropriate. Yet, if that's how you are going to make a living, how should you call it?

And is business a bad word? Is it contradictory to passion, meaning and service? There are different ways of doing business, as there are different ways of doing anything. I believe in empowering yogis with business and marketing skills so that they can step up and embody A BETTER way of doing things.

If you are reading this blog, I imagine you are already open to this idea. So take advantage of the resources we offer, our teleclasses, trainings and articles, and let's move out into the world and make it happen.

To your thriving,
Clara

Free Teleclasses - they are back

June Teleclass: Marketing Fundamentals - the 4 Ps.
When: Friday, June 27th Time: 12:00 Noon Pacific Time (1:00 PM Mountain Time, 2:00 PM Central time, and 3:00 PM Eastern time). Click here to convert to other time zones (yes, we love global participation).
Click Here to Register - it's free

After a frustrated attempt to lead a teleclass last May, let us try again. I am dusting off my virtual tele-meeting room and will be ready to lead you all in an exploration of Marketing Fundamentals - the 4 Ps.

Any idea of what the 4 Ps are?

a) Pizza, Panini, Pasta and Provolone
b) Puppies, Pigs, Panthers and Primates
c) Parsvokanasana, Prasaritta Padotanasana, Purvotanasana, Paschimottanasa (please never mind the spelling)
d) Product, Place, Price and Promotion

I know most of use experience marketing as a nasty, inconvenient and annoying form of soliciting. But it does not have to be like this. Understand how marketing can be a process of creating and sharing value that you may, why not, even enjoy engaging with!

Defining an offering that leverages your strengths and serves people's needs is 2/3 of the way to success. While many people get to it intuitively, there's a simple process that can help everyone, from yoga teachers to dentists.

These classes are open to all past, current and future participants, these calls cover a different topic every month. Whether you want a refreshment or a sample, be sure to check it out. These classes may be recorded and used in future trainings/offerings.