A non-linear, intuitive approach to business? I like that!

Oh God, wouldn't it be great if someone came to you and told you that your non-linear, intuitive, all over the place way of launching your ideas is actually a new, emerging and highly successful new approach to business? Wouldn't that be a relief?

The Ladies Who Launch is a movement that is doing just that. It brings evidence that there's a feminine way of launching and managing a business that is different from the masculine model, traditionally at business schools. So if you are a woman and lost count of how many times the well intended comments of your boyfriend/husband/brother, dad/ etc stopped you in your tracks and discouraged you from pursuing what sounded like crazy ideas, you have now been redeemed and crowned a pioneer in this new approach to business.

LWL started as a on-line resource for entrepreneurial women who launch business as a celebration of their creativity and as a life-style (i.e. you start a business because you are way too in love with an idea to go work for someone else, in someone else's idea AND because you want flexibility and freedom). It then evolved into a workshop called The Incubator and is now a book.

This is one resource I highly recommend for all Yogi Incubator participants, including the men. Just because it's a feminine approach, it does not mean it's for women only. As you read it, you will find that you ALREADY HAVE many qualities of successful business people and may be closer than you think from whatever it is you aspire. And you may not even have to do a business plan!

Check it out and get ready to launch!