Want to experience us? Then join one of our free tele-classes. Open to all past, current and future participants, these calls cover a different topic every month. Whether you want a refreshment or a sample, be sure to check it out.
Here's the schedule for the remainder of 2007:
October: Can I learn to love Marketing?
Wed, Oct 24th
12:00 Noon Pacific Time (1:00 PM Mountain Time, 2:00 PM Central time, and 3:00 PM Eastern time)
November: Creating a vibrant referral system
Thu, Nov 15th
12:00 Noon Pacific Time (1:00 PM Mountain Time, 2:00 PM Central time, and 3:00 PM Eastern time)
December: Creating a Treasure Map for 2008
Thu, Dec 27th
12:00 Noon Pacific Time (1:00 PM Mountain Time, 2:00 PM Central time, and 3:00 PM Eastern time)
To register to any one of the calls click here. You will receive the conference calling number and code and a courtesy reminder 24 hours before the call date.
Sunday, October 7, 2007
Free Tele-Classes - topics and schedule
Aligning business calendar with nature: time to replenish!
Fall Leaves from http://www.northshorefallcolors.com/I am guessing you have already received a handful of newsletters welcoming fall, the crispiness of the air, the winds of change and the many things we should fall back to. So I am not going to talk about that. Or am I? I can't help but share what I think is the season's greatest wisdom: it's time to replenish. Just look at nature around you. With the end of Summer, the season of growth and extroversion, the trees are getting ready to hibernate, letting go of their leaves to conserve energy so that they can endure the hardships of winter. What about us? Are we finding ways to do the same for ourselves? Or do we keep inviting more?
While many businesses boom during fall and throughout the winter, our body and mind have evolved to be in tune with the seasons. As I write this post, I find myself half way through Fall's Yogi Incubator program here in L.A., taking four profound and provoking trainings and riding (or creating?) big waves of change in my personal life. Much thought and dedication is going into taking good care of myself so that I can be as grounded and present as I can, while gracefully embracing all that is unfolding.
I hope you can too, take care of yourself while growing your business in harmony and getting ready to wrap up the year.
Warmly,
Clara
Monday, October 1, 2007
Is marketing bad versus bad marketing
an example of bad marketing from the past, from http://blogs.citypages.com/amadzine/2008/01/In the Yogi Incubator program we spend a good time reflecting upon our resistance to the idea of marketing, "unloading" the word (removing negative energy that we have attached to it) and filling it up with new, inspiring meaning.
When I ask people I work with what has been keeping them from embracing marketing, here's what comes up:
- Marketing myself sounds desperate
- I feel like I am selling myself, it's degrading
- Marketing is too expensive
- Fear of rejection comes up, I feel vulnerable
- Why should I do it in the first place? A good product should sell itself
Like any other change, acknowledging we are stuck in a paradigm that is limiting, and wanting to transcend it, is an indicator that we are already half-way there.
The other half entails creating a new, expansive and freeing definition of marketing that works for you. Let's say that marketing is still to be invented, and you are the person inventing it. Can you define it in a way that feels valuable, meaningful, authentic? Recently, in Asheville, a participant defined marketing as "an extension of who I am and how I share my story." I am thinking of inviting her to work with me!
Once you have that definition, you will also be able to understand how to stay in integrity when you are marketing. Whenever you are marketing yourself and you feel a contraction, chances are you are violating your own law. It stopped being an extension of who you are and became "please love me and validate me by signing up to my workshop". It's no longer a way to share your story but an attempt to fit into what you think the client/student wants.
Sounds too simple? It is. Truth is simple. Not necessarily easy, but simple. And practice makes perfect.
More on the topic: join our monthly free tele-class!
Monday, September 17, 2007
Are you open for Business?
Are you? Do you t think of yourself as a business? Could that be a good thing?
Some people find businesses a "necessary evil". Others find it an "unnecessary evil". But businesses are really just as good or necessary as the purpose they serve.
Businesses are structures organized around a vision and a mission. If your mission has anything to do with serving others, teaching out of love and overflowing joy, I say it's one of the businesses that the world needs most so don't you dare hide yourself! If you don't step up and thrive who will?
Here are some examples of soulful business and business related initiatives that are enriching our lives with their success:
Patagonia is a leading Triple Bottom Line company that measures its success in terms of Profit, People and Planet. I am always happy to give them my money knowing that they've already donated $29 million dollars to environmental causes.
Ladies who Launch are unstopable women who rebelled against the traditional and heavily rational model of doing business. Leveraging intuition, non linear thinking and relationships, they celebrate launching and growing business as a life-style and way to express creativity. Sounds good? Visit their website and check out their new book.
Balance Integration offers yoga based corporate programs for a less stressed workforce and workplace. It's a lot to aspire but isn't yoga the most powerful system for personal transformation? Visit them on-line or in real life. They will have a booth at the Global Mala LA event at the Convention Center. Full disclosure: I am proud to be part of this company, representing them on the West Coast.
What are your examples? Could your own business be your example?
Food for tought!
Thursday, August 2, 2007
Yogi Times Business Reviews the Yogi Incubator
Out of the Incubator, Into the World
Yogi Times Business, August 2007
by liz hage
a breeding ground for success
Picture a group of yogi's comfortably sitting in a circle on meditation cushions, three ring binders in front of them on the floor. A paper flip chart and markers set up next to Clara, dressed in yoga clothes, smiling sincerely. This is the setting in which Clara helps lead her students onto the path of success and prosperity, melding corporate and yogic structure in the course.
To begin, Clara grounds the group with her clear presence, a mantra and some om's and prepares everyone for what would be covered over six, 3 hour sessions. Instead of diving directly in to marketing 101, she begins working with the students' mindsets. Everyone is invited to reflect on questions such as, why am I here (meaning the planet, not the Yogi Incubator )? And what are my goals? After several unique exercises focused on goal setting, the class becomes more clear on their life purpose and path. This proves to be a very effective way of leading the group into the marketing section of the program.
Clara is a wealth of knowledge when it comes to the variety of ways one can market them self and has a fantastic network of connections she offers to each participant. She also encourages all participants to share their skills and offerings with one another, a unique idea and again a tie in to the idea of seva (selfless service) in yogic tradition.
By the end of the program it becomes apparent that one's path and business savvy are inextricably linked. Not only do Clara's students become more clear on the direction they are headed, the Yogi Incubator shifts perspectives around self, money, and business in one way or another for the better.
Students who leave Clara's program take with them creative tools to market themselves, a deeper understanding of their path and purposes here on the planet thanks to her well thought out curriculum and vast business and yogic wisdom.
Thursday, July 26, 2007
Yogi Incubator Hits the Road: Asheville and Miami
Due to popular demand, we are hitting the road with an intensive weekend version.
With a 15 hour program and the same raved content that made us famous in Los Angeles, we are landing in Asheville and Miami.
Miami Intensive:
When: September 14-16 (Fri – 6:30 to 8:30 pm, Sat and Sun – 10:00 to 6pm)
Where: at Synergy South Beach (435 Espanola Way)
Costs: $250 by 8/31, $275 after 8/31
To register: call Synergy at (305) 538-7073
Asheville Intensive:
When: September 7-9 (Fri – 6:30 to 8:30 pm, Sat and Sun – 10:00 to 6pm)
Where: at the Ananta Yoga Ranch (14 miles from downtown Asheville)
Costs: $250 by 8/15, $275 after 8/15
To register: call Juan Carlos Daza at (828) 683-4916. Juan Carlos is our local host.
If you have questions about these programs and about these programs, join our free, bi-monthly informative calls. Click here for a schedule and instructions.
And at the end of this journey will be back in LA for another extensive program, this time in the east side, at the Silver Lake Yoga studio. Click here for details.
Free, Live Orientation Session in Los Angeles
What is the Yogi Incubator? Are these guys serious? Is this really for me? Is it worth the investment? If these questions are dancing in your mind as you scroll over our beautiful website, there’s a very simple way to get the answers. Join our free, live orientation session on 8/18, from 4 to 6pm.
RSVP and you will be given the address.
Orientation covers program overview, sample exercises and participants questions (time permitting).
Scheduled challenge? Ok, you can also get a taste of the Incubator by attending our bi-monthly informative calls. Click here for details
Note that our next Los Angeles Yogi Incubator starts September 22nd at the Silver Lake Yoga
What: Extensive program (6 Saturdays)
When: from 9/22 to 11/3 (skips 10/27), from 1-4pm
Where: Silver Lake Yoga Studio - 2810 Glendale Blvd, 90039, Los Angeles, CA
Costs: sliding scale of $275 - $375, includes one individual 1 hour checkpoint.
We look forward to meeting you,
Be great, Clara
Join our free bi-monthly informative calls
What is the Yogi Incubator? Are these guys serious? Is this really for me? Is it worth the investment? If these questions are dancing in your mind as you scroll over our beautiful website, there’s a very simple way to get the answers. Join our bi-monthly informative calls.
They are free of cost and free of hassle. No need to register. Just choose a data and time that is convenient for you and dial in using the number below.
Topics we cover include program overview, sample exercises and participants questions (time permitting).
Hear you there!
Schedule:
- August 3rd , 10am PST (1pm EST)
- August 15th, 8am PST (11am EST)
- August 28th, 5pm PST (8pm EST)
- September 12th, 12pm PST (3pm EST)
~ Calls last 1 hour.
~ Join by calling (712) 945 1601, PIN: 785 681
Calls are open and free, but long distance charges may apply.
Monday, June 4, 2007
A non-linear, intuitive approach to business? I like that!
Oh God, wouldn't it be great if someone came to you and told you that your non-linear, intuitive, all over the place way of launching your ideas is actually a new, emerging and highly successful new approach to business? Wouldn't that be a relief?
The Ladies Who Launch is a movement that is doing just that. It brings evidence that there's a feminine way of launching and managing a business that is different from the masculine model, traditionally at business schools. So if you are a woman and lost count of how many times the well intended comments of your boyfriend/husband/brother, dad/ etc stopped you in your tracks and discouraged you from pursuing what sounded like crazy ideas, you have now been redeemed and crowned a pioneer in this new approach to business.
LWL started as a on-line resource for entrepreneurial women who launch business as a celebration of their creativity and as a life-style (i.e. you start a business because you are way too in love with an idea to go work for someone else, in someone else's idea AND because you want flexibility and freedom). It then evolved into a workshop called The Incubator and is now a book.
This is one resource I highly recommend for all Yogi Incubator participants, including the men. Just because it's a feminine approach, it does not mean it's for women only. As you read it, you will find that you ALREADY HAVE many qualities of successful business people and may be closer than you think from whatever it is you aspire. And you may not even have to do a business plan!
Check it out and get ready to launch!
Welcome!
Welcome to the Yogi Incubator Blog.
This is where we will post news, updates and information that changes too fast for any web designer to keep track of.
And this is also where we interact with you. We welcome and appreciate your comments, suggestions and questions.
The more I work with the Yogi Incubator, the more I realize that the important thing is to get started, to find uncomplicated ways to get my creativity and enthusiasm out. Refinement happens naturally, through countless opportunities that greet me as action unfolds. I am grinning to my perfectionist self.
So with no further ado, let's get started!
