Yogi Times Business Reviews the Yogi Incubator

Out of the Incubator, Into the World

Yogi Times Business, August 2007

by liz hage

a breeding ground for success

Meet Clara Hori, an inspiring individual who is working diligently to bridge the gap between the corporate sector and yoga. After spending 10 years as an executive at the Microsoft Corporation, she left her career to study yoga and contemplate her direction in life. During this break from her corporate career she immersed herself in the Los Angeles yoga community. As she studied and developed her own practice she also became aware of a real need and demand for business and marketing knowledge and guidance from the yoga teachers and studios she encountered. Through this recognition, the idea of the Yogi Incubator, her seminar workshop for yoga entrepreneurs, came to her during meditation and was partly inspired by the influence of her yoga teacher, Rod Stryker.

Picture a group of yogi's comfortably sitting in a circle on meditation cushions, three ring binders in front of them on the floor. A paper flip chart and markers set up next to Clara, dressed in yoga clothes, smiling sincerely. This is the setting in which Clara helps lead her students onto the path of success and prosperity, melding corporate and yogic structure in the course.

To begin, Clara grounds the group with her clear presence, a mantra and some om's and prepares everyone for what would be covered over six, 3 hour sessions. Instead of diving directly in to marketing 101, she begins working with the students' mindsets. Everyone is invited to reflect on questions such as, why am I here (meaning the planet, not the Yogi Incubator )? And what are my goals? After several unique exercises focused on goal setting, the class becomes more clear on their life purpose and path. This proves to be a very effective way of leading the group into the marketing section of the program.

Clara is a wealth of knowledge when it comes to the variety of ways one can market them self and has a fantastic network of connections she offers to each participant. She also encourages all participants to share their skills and offerings with one another, a unique idea and again a tie in to the idea of seva (selfless service) in yogic tradition.

By the end of the program it becomes apparent that one's path and business savvy are inextricably linked. Not only do Clara's students become more clear on the direction they are headed, the Yogi Incubator shifts perspectives around self, money, and business in one way or another for the better.

Students who leave Clara's program take with them creative tools to market themselves, a deeper understanding of their path and purposes here on the planet thanks to her well thought out curriculum and vast business and yogic wisdom.

Yogi Incubator Hits the Road: Asheville and Miami

Due to popular demand, we are hitting the road with an intensive weekend version.

With a 15 hour program and the same raved content that made us famous in Los Angeles, we are landing in Asheville and Miami.

Miami Intensive:

When: September 14-16 (Fri – 6:30 to 8:30 pm, Sat and Sun – 10:00 to 6pm)

Where: at Synergy South Beach (435 Espanola Way)

Costs: $250 by 8/31, $275 after 8/31

To register: call Synergy at (305) 538-7073

Asheville Intensive:

When: September 7-9 (Fri – 6:30 to 8:30 pm, Sat and Sun – 10:00 to 6pm)

Where: at the Ananta Yoga Ranch (14 miles from downtown Asheville)

Costs: $250 by 8/15, $275 after 8/15

To register: call Juan Carlos Daza at (828) 683-4916. Juan Carlos is our local host.

If you have questions about these programs and about these programs, join our free, bi-monthly informative calls. Click here for a schedule and instructions.

And at the end of this journey will be back in LA for another extensive program, this time in the east side, at the Silver Lake Yoga studio. Click here for details.

Free, Live Orientation Session in Los Angeles

What is the Yogi Incubator? Are these guys serious? Is this really for me? Is it worth the investment? If these questions are dancing in your mind as you scroll over our beautiful website, there’s a very simple way to get the answers. Join our free, live orientation session on 8/18, from 4 to 6pm.

RSVP and you will be given the address.

Orientation covers program overview, sample exercises and participants questions (time permitting).

Scheduled challenge? Ok, you can also get a taste of the Incubator by attending our bi-monthly informative calls. Click here for details

Note that our next Los Angeles Yogi Incubator starts September 22nd at the Silver Lake Yoga

What: Extensive program (6 Saturdays)

When: from 9/22 to 11/3 (skips 10/27), from 1-4pm

Where: Silver Lake Yoga Studio - 2810 Glendale Blvd, 90039, Los Angeles, CA

Costs: sliding scale of $275 - $375, includes one individual 1 hour checkpoint.

We look forward to meeting you,

Be great, Clara

Join our free bi-monthly informative calls

What is the Yogi Incubator? Are these guys serious? Is this really for me? Is it worth the investment? If these questions are dancing in your mind as you scroll over our beautiful website, there’s a very simple way to get the answers. Join our bi-monthly informative calls.

They are free of cost and free of hassle. No need to register. Just choose a data and time that is convenient for you and dial in using the number below.

Topics we cover include program overview, sample exercises and participants questions (time permitting).

Hear you there!

Schedule:

• August 3rd , 10am PST (1pm EST)
• August 15th, 8am PST (11am EST)
• August 28th, 5pm PST (8pm EST)
• September 12th, 12pm PST (3pm EST)

~ Calls last 1 hour.

~ Join by calling (712) 945 1601, PIN: 785 681

Calls are open and free, but long distance charges may apply.

A non-linear, intuitive approach to business? I like that!

Oh God, wouldn't it be great if someone came to you and told you that your non-linear, intuitive, all over the place way of launching your ideas is actually a new, emerging and highly successful new approach to business? Wouldn't that be a relief?

The Ladies Who Launch is a movement that is doing just that. It brings evidence that there's a feminine way of launching and managing a business that is different from the masculine model, traditionally at business schools. So if you are a woman and lost count of how many times the well intended comments of your boyfriend/husband/brother, dad/ etc stopped you in your tracks and discouraged you from pursuing what sounded like crazy ideas, you have now been redeemed and crowned a pioneer in this new approach to business.

LWL started as a on-line resource for entrepreneurial women who launch business as a celebration of their creativity and as a life-style (i.e. you start a business because you are way too in love with an idea to go work for someone else, in someone else's idea AND because you want flexibility and freedom). It then evolved into a workshop called The Incubator and is now a book.

This is one resource I highly recommend for all Yogi Incubator participants, including the men. Just because it's a feminine approach, it does not mean it's for women only. As you read it, you will find that you ALREADY HAVE many qualities of successful business people and may be closer than you think from whatever it is you aspire. And you may not even have to do a business plan!

Check it out and get ready to launch!

Welcome!

Welcome to the Yogi Incubator Blog.
This is where we will post news, updates and information that changes too fast for any web designer to keep track of.
And this is also where we interact with you. We welcome and appreciate your comments, suggestions and questions.
The more I work with the Yogi Incubator, the more I realize that the important thing is to get started, to find uncomplicated ways to get my creativity and enthusiasm out. Refinement happens naturally, through countless opportunities that greet me as action unfolds. I am grinning to my perfectionist self.
So with no further ado, let's get started!